Momentum isn’t a habit you build; it’s a state that arrives unannounced and leaves just as fast. Here’s how to spot the window before your brain names it, spend it on the right thing, and protect the come-down so the next one can arrive.
The window opens, the energy is on. Now what?
I am sitting on the floor of my living room, aggressively sorting a box of loose USB cables and spare parts I haven’t touched in a year.
I can feel a sudden, restless energy building up in my chest. My attention is bright, awake, and buzzing. The massive, intimidating project I’ve been avoiding for three weeks is open on my laptop, and for the first time, the wall between me and the work has completely dissolved. I know exactly where to strike first.
But when I sat down at my desk to do it, I decided I needed to clear the clutter first. Moving a notebook led to emptying the drawer, which led to the cable box. It has been forty-five minutes. I have perfectly coiled six cables I will never use again, and I can physically feel the charge burning out. The window is slamming shut. The capacity is gone for the day. Spent entirely on wires.
For an ADHD brain, this is the tragic tax of mismanaging ADHD momentum. It doesn’t visit on a regular schedule. It rarely lasts as long as you want it to. And if you don’t know what to do with it the second it shows up, it leaves before you’ve spent the energy well.
The traditional productivity world treats momentum as something you build entirely through consistency. Show up every day, do the boring work, and the energy starts.
For an ADHD brain, that is largely not how it works.
Momentum, for us, is a state. It arrives. It is environmental, hormonal, sleep-dependent, dopamine-dependent, and sometimes entirely dependent on the weather. You did not earn it through sheer discipline. You did not summon it through routine habit. It showed up because a hundred small, invisible conditions lined up perfectly at once, and it will leave the moment one of them tips back the other way.
This is not a moral failing. It is a fundamental feature of the operating system. ADHD brains don’t gradually accumulate momentum the way some brains do. We catch it.
The skill, then, is not building momentum from scratch. The skill is recognising it the moment it arrives and riding it cleanly without crashing.
By the time your brain has narrated “I’m on a roll,” you have probably already been sitting in the window for an hour. The narration is always late. The body knows first.
For me, the physical signals are:
Your signals will be different. The exercise is worth doing in calm conditions so you can learn to recognise them in real time. Once you can name them, you can act on them faster, which buys you more usable runway inside the window.
There are two primary ways to waste a momentum window, and I have done both repeatedly:
Decision-making is itself a massive executive function drain. In a momentum window, every single minute spent deciding is a minute stolen from doing.
The fix for both failure modes is exactly the same: pre-decision.
A momentum protocol is a short, written-down list of priorities for when the window opens, made well in advance when you actually have the quiet bandwidth to decide.
Mine is exactly three lines long. It functions as a strict framework:
My Standing Momentum Protocol 1. The One Thing: A single, specific, hard project that I have committed to spending a momentum window on the next time one arrives. Named explicitly. Not “writing”, but The chapter, The email pitch, or The budget proposal. 2. The One Tidy-Up: A small, specific administrative block that has been sticking and blocking my progress for weeks. Same constraint: named, specific, and completely finishable. 3. The Come-Down Task: Something low-stakes and satisfying I can drop down into when the window starts to close. Tidy the desk, make a real lunch, or go for a thirty-minute walk.
When the window opens, I do not negotiate with myself. I do not look at my master task list. I open this protocol. I do number one until the focus starts to slow. I move to number two while the energy is still high. Then I let myself drop into number three deliberately, before the crash arrives uninvited.
This is the part nobody warns you about. Momentum always has a tail. After a great window, there will be a crash. It isn’t always dramatic. Sometimes it’s just a quiet forty-eight hours of feeling slightly stupid and slow, where everything that was easy on Tuesday takes three times longer on Thursday.
If you do not plan for the come-down, the crash will catch you off-guard. You will mistake it for personal failure, and the resulting shame will erase the good feelings about the work you actually finished. You will end your week remembering only the bad days, not the productive ones, and your brain will quietly stop trusting that your momentum was ever real.
Planning for the come-down looks like:
The momentum window is a deposit. The come-down is the inevitable withdrawal. The job is to keep the entire account healthy across both phases, not to maximise the deposit and pretend the withdrawal isn’t coming.
You don’t have to manufacture momentum. You couldn’t even if you tried. What you can do is be completely ready for it: know exactly what it looks like in your body, have your core priorities pre-decided, and aggressively protect the tail so the next window can eventually arrive.
An ADHD brain that knows how to use momentum is genuinely formidable. The trick is the readiness, not the engine.
— Ollie
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